BUSINESS COACHING · JACKSONVILLE

A second set of eyes on your business.

Business coaching for founders and owners. Candid counsel from someone who has built companies, so you never have to make the big calls alone.

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How coaching works

BUSINESS COACHING · JACKSONVILLE

A second set of eyes on your business.

Business coaching for founders and owners. Candid counsel from someone who has built companies, so you never have to make the big calls alone.

Start a conversation

Start a conversation

How coaching works

The strategies that built your company won’t scale it.

The strategies that built your company won’t scale it.

The decisions that built your business are getting harder to make alone.


The decisions that built your business are getting harder to make alone.


Before

Carrying every decision alone.

Second-guessing big calls late at night

No one who will tell you the truth about your business

Advice from people who have never made payroll

Daily fires crowding out the work that matters

Every quarter starts from zero.

After

Seeing your business clearly.

A trusted second opinion before big decisions

Honest feedback, delivered kindly and plainly

A coach who has faced the same problems

Time protected for the work that moves the business

Steadiness when things get rough

Before

Carrying every decision alone.

Second-guessing big calls late at night

No one who will tell you the truth about your business

Advice from people who have never made payroll

Daily fires crowding out the work that matters

Every quarter starts from zero.

After

Seeing your business clearly.

A trusted second opinion before big decisions

Honest feedback, delivered kindly and plainly

A coach who has faced the same problems

Time protected for the work that moves the business

Steadiness when things get rough

Before

Carrying every decision alone.

Second-guessing big calls late at night

No one who will tell you the truth about your business

Advice from people who have never made payroll

Daily fires crowding out the work that matters

Every quarter starts from zero.

After

Seeing your business clearly.

A trusted second opinion before big decisions

Honest feedback, delivered kindly and plainly

A coach who has faced the same problems

Time protected for the work that moves the business

Steadiness when things get rough

Business coaching

One-on-one coaching for owners who want a candid second look at their business.

Strategy and priorities

01

Strategy and priorities.

Get clear on where the business is going and the few moves that matter most right now.

What we offer

Setting direction

Choosing what to stop doing

Quarterly priorities

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Numbers and profitability

02

Numbers and profitability.

Understand what your numbers are telling you and make decisions with confidence.

What we offer

Reading your financials

Pricing and margins

Cash flow decisions

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Team and leadership

03

Team and leadership.

Build a team you can trust and lead it with less friction.

What we offer

Hiring and key roles

Delegation

Difficult conversations

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Your role as owner

04

Your role as owner.

Step out of the daily fires and into the work only you can do.

What we offer

Protecting your time

Making big decisions

Planning your next chapter

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Most consultancies slow you down with process and overhead.

We built our process to get to revenue impact in weeks, not quarters.

Phase

01

Diagnose

Deep discovery into your market position, funnel economics, team structure, and strategic constraints. We find the real bottleneck, not just the surface symptoms.

Phase

02

Design

Co-create a focused growth plan with your leadership team. Clear priorities, defined milestones, and a resource model that's realistic and achievable.

Phase

03

Build

Hands-on execution alongside your team. We don't just advise — we build systems, run experiments, and create the infrastructure your next stage requires.

Phase

04

Transfer

Knowledge transfer, documentation, and team upskilling so your capability outlasts the engagement. You own the playbook — we help you write it.

Phase

01

Diagnose

Deep discovery into your market position, funnel economics, team structure, and strategic constraints. We find the real bottleneck, not just the surface symptoms.

Phase

02

Design

Co-create a focused growth plan with your leadership team. Clear priorities, defined milestones, and a resource model that's realistic and achievable.

Phase

03

Build

Hands-on execution alongside your team. We don't just advise — we build systems, run experiments, and create the infrastructure your next stage requires.

Phase

04

Transfer

Knowledge transfer, documentation, and team upskilling so your capability outlasts the engagement. You own the playbook — we help you write it.

Phase

01

Diagnose

Deep discovery into your market position, funnel economics, team structure, and strategic constraints. We find the real bottleneck, not just the surface symptoms.

Phase

02

Design

Co-create a focused growth plan with your leadership team. Clear priorities, defined milestones, and a resource model that's realistic and achievable.

Phase

03

Build

Hands-on execution alongside your team. We don't just advise — we build systems, run experiments, and create the infrastructure your next stage requires.

Phase

04

Transfer

Knowledge transfer, documentation, and team upskilling so your capability outlasts the engagement. You own the playbook — we help you write it.

1:25

How we work

See our process in under 90 seconds

1:25

How we work

See our process in under 90 seconds

1:25

We operate at the pace of your pipeline, not a project plan.

Performance Tracking. Real-time dashboards on every metric that matters. Monthly reports on pipeline health, revenue velocity, and ROI.

Ongoing Optimization. Quarterly reviews to refine what’s working and cut what isn’t. Adjust positioning, retune pricing, scale the wins.

Support & Training. Train new hires on the playbooks, update processes, get answers when you need them.

Meet your coach.

Doug Darroch.

Doug has founded three companies and has spent more than 22 years building and running businesses, including Renaissance Digital Marketing, the agency he founded in 2016. He has been quoted as an expert by HubSpot, TechRound, and The Daily Upside. He started Ashby Row to give owners what he wished he had: an honest second set of eyes on the business.

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Testimonials

“Ashby Row didn’t just give us a strategy—they helped us become a more strategic company.”

They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.

Joseph Alexander - Official Framer Partner

Sarah Bouchard

CEO, Lightspeed

“Ashby Row didn’t just give us a strategy—they helped us become a more strategic company.”

They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.

Joseph Alexander - Official Framer Partner

Sarah Bouchard

CEO, Lightspeed

4.9

/5

Based on 300 verified reviews.

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

x

Revenue increase achieved within 18 months.

x

Revenue increase achieved within 18 months.

x

Revenue increase achieved within 18 months.

%

Average reduction in customer acquisition costs.

%

Average reduction in customer acquisition costs.

%

Average reduction in customer acquisition costs.

%

Client retention rate.

%

Client retention rate.

+

Portfolio companies that have raised Series B or beyond.

+

Portfolio companies that have raised Series B or beyond.

We’re in the business of making things actually happen for our clients.

ASHBY ROW

I’ve personally led 40+ growth engagements. Let me show you what’s possible for yours.

Joseph Alexander - Official Framer Partner

Koraline Spencer

Founder & CEO

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What types of growth challenges do you help solve?

Industry

Enterprise Software

Company Size

450 Employees

Timeline

6 Months

47

%

Revenue growth in 6 months

2.4

x

Pipeline velocity increase

Services

Numbers and profitability

Team and leadership

Your role as owner

+2

"Kora helped us realize we had a conversion problem, not a capacity problem."

Joseph Alexander - Official Framer Partner

David Kim

View Case Study

View Case Study

What types of growth challenges do you help solve?

Industry

Enterprise Software

Company Size

450 Employees

Timeline

6 Months

47

%

Revenue growth in 6 months

2.4

x

Pipeline velocity increase

Services

Numbers and profitability

Team and leadership

Your role as owner

+2

"Kora helped us realize we had a conversion problem, not a capacity problem."

Joseph Alexander - Official Framer Partner

David Kim

View Case Study

View Case Study

What types of growth challenges do you help solve?

Industry

Enterprise Software

Company Size

450 Employees

Timeline

6 Months

47

%

Revenue growth in 6 months

2.4

x

Pipeline velocity increase

Services

Numbers and profitability

Team and leadership

Your role as owner

+2

"Kora helped us realize we had a conversion problem, not a capacity problem."

Joseph Alexander - Official Framer Partner

David Kim

View Case Study

View Case Study

Getting started.

Ashby Row Business Coaching

Tailored to your business. Details shared in your first conversation.

Includes

  • Regular one-on-one coaching sessions

  • A candid review of your numbers, team, and priorities

  • A sounding board before big decisions

Start a conversation

Start a conversation

Every coaching relationship starts with a free 30-minute conversation. No pitch, no pressure.

FAQ

Who is Ashby Row for?

Founders and owners of established businesses who want candid counsel from someone who has built companies.

Is this coaching or consulting?

Coaching. We help you see your business clearly and make better decisions; you stay in charge of your business.

What happens in a coaching session?

We focus on what matters most in your business right now, whether that is a big decision, your numbers, your team, or your own role.

Is what I share kept confidential?

Yes. Everything you share stays between us.

How do I get started?

Book a free 30-minute conversation. We will talk about your business and whether coaching is a good fit.

doug@ashbyrow.com

Insights.

Lessons, frameworks, and honest takes on what it actually takes to grow.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Insights.

Lessons, frameworks, and honest takes on what it actually takes to grow.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Insights.

Lessons, frameworks, and honest takes on what it actually takes to grow.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Let’s find your next growth lever.

A candid first look at your business

Whether coaching is the right fit

Clear next steps, whether or not we work together

No pitch decks, no pressure. Tell me where your business is and what is on your mind.

ASHBY ROW

What would you like help with?

Annual revenue

Thank you. I will reply within one business day to set up a time.

Let’s find your next growth lever.

A candid first look at your business

Whether coaching is the right fit

Clear next steps, whether or not we work together

No pitch decks, no pressure. Tell me where your business is and what is on your mind.

ASHBY ROW

What would you like help with?

Annual revenue

Thank you. I will reply within one business day to set up a time.

Let’s find your next growth lever.

A candid first look at your business

Whether coaching is the right fit

Clear next steps, whether or not we work together

No pitch decks, no pressure. Tell me where your business is and what is on your mind.

ASHBY ROW

What would you like help with?

Annual revenue

Thank you. I will reply within one business day to set up a time.